AI for Business: A Professional Toolkit

This beginner-friendly course introduces business professionals to artificial intelligence (AI) and its transformative applications in business research.
Duration: 1 Day
Hours: 2 Hours
Training: Live Training
Training Level: All Level
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Contact Support for Group Offers
Thursday, September 19, 2024
12:00 PM - 02:00 PM (Eastern Time)
Thursday, October 17, 2024
12:00 PM - 02:00 PM (Eastern Time)
Live Session
Single Attendee
$149.00 $249.00
Live Session
Recorded
Single Attendee
$199.00 $332.00
6 month Access for Recorded
Live+Recorded
Single Attendee
$249.00 $416.00
6 month Access for Recorded

About the Course:

This course provides a practical introduction to AI for business professionals, equipping them with the knowledge and skills to leverage AI for enhanced business research and decision-making. Participants will learn the fundamentals of AI, master the art of prompt engineering, and explore a range of AI tools and techniques applicable to diverse business scenarios. Through hands-on exercises and real-world examples, participants will gain practical experience in applying AI to solve business problems and make data-driven decisions.

Course Objective:

  • Understand the basic concepts of AI and its relevance to business.
  • Learn how to craft effective prompts for AI tools.
  • Identify business problems that can be solved using AI.
  • Gain practical experience in applying AI to real-world business scenarios.

Who is the Target Audience?

  • Business professionals new to AI
  • Marketing and sales professionals
  • Business analysts and strategists
  • Entrepreneurs and small business owners
  • Managers and decision-makers

Basic Knowledge:

  • No prior coding experience is required. Basic business knowledge. Participants are expected to have the following accounts (free accounts are fine):
    • ChatGPT
    • Google Gemini
    • Google NotebookLM
    • Microsoft Copilot

Curriculum
Total Duration: 2 Hours
Intro to AI

  • What is AI?  
  • Definition and key concepts.  
  • Examples of AI in everyday life.  
  • Forget robots taking over! Break down the basics of machine learning, deep learning, and how AI learns from data.  
  • AI in Business  

Prompt Engineering

  • Unlocking AI's Potential:   
    • Understanding the significance of prompt engineering in maximizing the value of AI.
  • Crafting Effective Prompts:   
    • Develop a step-by-step approach to creating prompts that are specific, and relevant, and deliver the insights needed.
  • Hands-On Practice:   
    • Explore a user-friendly AI platform and practice writing prompts for a real-world business research scenario, such as market research or competitor analysis.

AI Usage Cases for Business

  • Business Toolkit (SWOT, STEEPLE, 5 Forces, Ansoff Matrix, Competitive Analysis, Strategic Planning)  
  • Usage cases  
  • AI for Business Planning  
  • AI for Market Analysis  
  • AI for Competitive Analysis  
  • AI for Business Research  

Bonus Material

  • A curated list of online resources for further exploration, including user-friendly AI platforms, free training materials, and case studies showcasing the power of AI in business research.  
  • A list of resources (websites, books, courses) for further study.