Human-Centered Design: Solve Complex Problems and Innovate Faster

About the Course:

Many organizations attempt to solve problems by jumping directly to solutions, often leading to wasted effort, misaligned products, and low adoption. Design Thinking offers a structured, human-centered approach to problem-solving that reduces risk and increases impact.

Solving Problems with Design Thinking is a practical online session designed to help professionals understand how to approach challenges from a user-focused perspective. Participants will explore why focusing on the user is critical, how Human-Centered Design emerged, and how Design Thinking connects with structured problem-solving models such as Simplex.

The session walks through the key stages of the Design Thinking process: empathizing with users, defining the real problem, generating and selecting ideas, and validating solutions before implementation. Emphasis is placed on practical tools, best practices, and decision-making techniques that can be applied immediately in professional contexts.

By the end of the session, participants will have a clear understanding of how to frame problems correctly, involve users effectively, and evaluate solutions before investing significant resources, making Design Thinking a powerful method for innovation, transformation, and continuous improvement.

Course Objectives:

• Understand and recognize the relationship between Simplex & Design Thinking.
• Apply best practices for empathizing with users.
• Use practical tools to define the real problem.
• Evaluate and select ideas using structured decision making.

Who is the Target Audience?

• Professionals are responsible for problem-solving and decision-making.
• Product owners, designers, and innovation teams.
• Managers, team leaders, and consultants.
• Educators and facilitators interested in Design Thinking.
• Professionals involved in digital, service, or organizational transformation.

Basic Knowledge:

• No prior experience in Design Thinking is required.
• Basic professional experience in business or design is recommended.
• An interest in improving problem-solving and innovation practices is sufficient.